Press releases have become one of the simplest and most commonly used forms of promotion of websites. At one stage a press release had little to do with directly marketing but was related to getting information to media outlets or reporters who would then cover the release. Now, with facilities such as PRWeb it is possible for anyone to submit press releases (including of course those in the affiliate marketing space) and these releases can be disseminated across many sites around the world.
David Meerman Scott, founder of PRWeb (recently sold to Yahoo!), has launched the second edition of his e-book “The New Rules of PR”. This book is a must read for any affiliate marketers who are interested in promoting their websites. As Scott discusses in this e-book, press releases are essential to push information regarding your site out to the wider internet publications.